With Jump, the club becomes the first direct-to-consumer professional sports team, owning the entire end-to-end experience and relationship with their fans.
The North Carolina Football Club, operator of the North Carolina Courage of the NWSL and North Carolina FC of the USL Championship, today announced an official partnership with Jump, the only unified fan experience platform purpose-built for professional sports teams.
The club will leverage the platform as its fan engagement system of record, which includes primary and secondary ticketing, group and suite sales, its branded team mobile app, and a comprehensive set of tools to personalize the fan experience in and out of the stadium, from ticket packages to content to merchandise.
This partnership makes the Courage and NCFC the first direct-to-consumer professional sports teams. With the support of Jump, the Courage and NCFC are able to own and control the entire experience and relationship with their fans. Fans will only need one account to buy tickets, merchandise or food and beverages on gameday, all without fees or surcharges.
“Innovation is in our organization’s DNA and something we strive for when thinking about our relationship with our fans,” said Ralph Vuono, COO, North Carolina Football Club. “We saw an opportunity to be on the frontier of sports technology and couldn’t be more excited to implement Jump’s capabilities, empowering us to own our fans’ experience. We’re committed to our fans, and partnering with Jump ensures they have the best-in-class experiences and direct access to tickets and other team products and experiences.”
Jump's enterprise software provides the flexibility needed for a dynamic sports organization. Additionally, Jump's platform charges $0 in ticketing fees, which is a first in the live sports landscape.
Jump was designed in collaboration with executives from over 70+ professional sports teams across all major leagues, with the goal of empowering clubs to take full ownership of their fan relationships. Its purpose-built vertical software enables the Courage and North Carolina FC to connect directly with their fans, delivering personalized experiences that foster deeper engagement and drive long-term customer value.
“We're thrilled to partner with the North Carolina Football Club as Jump's first professional sports team partner,” said Jordy Leiser, CEO and co-founder of Jump. “Jump unifies the digital journey into a single, seamless platform. We're empowering the Courage and NCFC to forge deep connections with their fans, grow lifetime value and unlock additional revenue. This partnership marks the beginning of a new era in pro sports in which teams do business and engage directly with their fans. We couldn't be more excited to launch this fundamental shift in the sports tech landscape.”
For more information on Jump and its fan experience offerings, please visit https://www.jump.com/product-solution.
Competing in their ninth season of competition in 2025, the Courage began play in the National Women’s Soccer League (USSF Division I) in 2017. The Courage were formed when Steve Malik purchased the Western New York Flash and relocated the franchise to Cary, North Carolina. The team plays home matches at First Horizon Stadium at WakeMed Soccer Park and is the winningest club in NWSL history, claiming seven league trophies as three-time NWSL Shield winners (2017, 2018, 2019), two-time NWSL Champions (2018, 2019), and two-time UKG NWSL Challenge Cup champions (2022, 2023). The Courage also won the 2018 ICC Championship. Follow the Courage on the web at www.nccourage.com and on social media @TheNCCourage.
Established in 2006 and beginning play in 2007, North Carolina FC competes in its 19th season in 2025. Playing a second straight season in the USL Championship (USSF Division II) this year, the club has played in several leagues since joining the professional soccer ranks. The club has a long history of success as NASL (USSF Division II) regular season champions in 2011 and 2013 and the USL League One (USSF Division III) Champions in 2023. Formerly known as the Carolina RailHawks, the team was rebranded following the 2016 season, one year after current majority owner Steve Malik purchased the team in October 2015. The team plays all home matches at First Horizon Stadium at WakeMed Soccer Park in Cary, North Carolina. Follow North Carolina FC on the web at www.northcarolinafc.com and on social media @NorthCarolinaFC.
Jump is the only unified fan experience platform purpose-built for sports, enabling teams to operate and grow as direct-to-consumer businesses. Jump’s vertical software empowers operators to move beyond the transactional, disjointed and inflexible nature of engaging with fans, creating opportunities for more personalized fan experiences. Jump was founded in 2021 by Marc Lore, Alex Rodriguez, and Jordy Leiser, and is backed by top venture firms including Forerunner Ventures, Will Ventures, Courtside Ventures, and more, and has raised $35M in funding. Learn more at Jump.com.